Can High Video’s new glance profit from Netflix’s woes? – Hynovium

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OPINION: In the similar week Netflix introduced it misplaced extra subscribers, High Video published a brand new glance that’s rolling out at this time.

And it appears somewhat very similar to Netflix – who would have concept it? Amazon’s High Video carrier has had a awful interface for a while, and the hope is that this refresh will provide help to traverse and to find the content material you’re after.

A part of High Video’s UI issues lie in that it aggregates content material no longer simply from High Video however a bunch of different channels; some unfastened, others paid for – and working out what isn’t all the time simple for some. Different streaming services and products have taken the easier path whilst High Video has left it to subscribers to take a look at and make sense of it. Why, in some instances, you’re served HD content material as an alternative of 4K nonetheless baffles me.

The brand new interface must assist cement the certain, upward pattern for High Video this 12 months. In the United Kingdom it’s been catching as much as Netflix’s subscriber base quantity because the get started of the 12 months, as other people have snapped up High subscriptions (certainly additional helped by way of High Day). However it could additionally seem {that a} reversion to pre-pandemic behaviour and cost-saving is hurting Netflix and arguably having much less of an impact on Amazon/High Video.

That should be partially right down to content material and repair. I wouldn’t say High Video’s authentic content material isn’t on the identical popular culture zeitgeist stage of Netflix and Disney – Reacher, The Boys, Invincible, The Magnificent Omit Maisel and its All or Not anything sequence had been standouts lately, however heavy hitters aren’t precisely ample. However it has a large library of content material from different movie studios, or even by itself High Video is inexpensive. It’s what Netflix was once, prior to it in reality began to concentrate on authentic programming.

Butcher and Soldier Boy in The Boys
Credit score: High Video

High has no longer simplest saved grasp of subscribers because the pandemic shifts however is rising engagement thru its ecosystem of good gadgets, the place other people appear to have misplaced passion in what’s on Netflix. As Stranger Issues and Higher Name Saul achieve their denouements, there’s little value in keeping up a Netflix subscription if it’s no longer being made use of. Netflix’s cancellation of a lot of sequence and its binge-watching method hasn’t left it in the most productive place, fewer new sequence coming in as the following wave, with subscribers realising their favorite presentations would possibly no longer even get a 2nd sequence.

While High Video is simply part of what makes a High subscription precious, and with other people taking a look to skimp and save up to they are able to, it probably makes extra sense to have a subscription that gives so much moderately than a costlier subscription that focuses simplest on video.

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Wish to revel in unfastened next-day supply and get entry to to High Video? You’ll be able to signal as much as a unfastened 30-day trial of Amazon High at this time.

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Because of this a far friendlier and slicker interface can simplest assist High Video going ahead, giving subscribers even much less of a reason why to get pissed off and ditch the carrier for one thing else, in addition to making it clearer simply how a lot content material in addition to excellent high quality presentations and movies High Video has.

If you happen to have been taking a look to re-ignite the previous days of Blockbuster video with a film evening, High Video would possibly simply have changed Netflix because the go-to streaming carrier.

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